Unlearn Marketing

I  was born and raised in Sofia, Bulgaria. Grew up in nature and urban mix. I sang in a choir with no musical education while attending a specialized math high school and worked in QSR, research, food and movie industries by the age of 18. On one occasion, I sang in front of 6,000 people in one of the most prestigious venues in the Capital.  Subsequently, when I was 18 started working for JWT an international advertising agency. My client accounts were some of the coolest there were, such as Visa, Amex, and Nestle. Simultaneously studied Journalism and Mass Media full-time, receiving bursaries for my excellent academic performance. Yet, the feeling that I was never good enough, pretty enough, smart enough, was palpable!

15 years ago I moved to Canada. Naively embarked on an adventure, newly married, after only 3 months of romance and 2 weeks of marriage (a little rushed, yep?!). Had to restart my life while raising a family with no family or friends of my own for support. Ergo, completely alone in a brand new world! The trauma was real and deep!

After a couple of years on Canadian soil, I got accepted and graduated with Honours and on the Dean’s Honours Roll from Communication Studies at York University in two instead of four years. I worked two jobs at one point, had 7 am to 10 pm classes, and still cared for my son. To make things more interesting, I  made homemade meals every day from scratch, freshly squeezed juices and tried to keep my culture alive with my son.

I remember one night driving back from the university on 401. By looking at my arms I realized am somehow weirdly skinny. To add to the spooky vision, I started seeing shapes on the road due to over-exhaustion. I got scared! A strong personality trait makes me work relentlessly to accelerate and deliver exceptional results no matter the context, effort, or cost. It is a double-edged sword.

I entered the real estate industry as an outside-of-the-box marketer over a decade ago. As a result, I learned incredibly valuable lessons on how to navigate this magically complex industry to grow my career.

It involved believing in myself, speaking up, playing the game and having true confidence to sell my value. It was also incredibly hard!

Fast forward, I went through a mentally and physically exhausting divorce that put me in clinical burnout and on a path to a different life! I was once again, challenged through the roof of my human capacity. Self-doubt, imposter complex, depression, they all crept in and started destroying me.

This time, I was more prepared, mature, and had a big bag of life lessons, tools and the capacity to be there for myself.

I am now a proud female owner of a marketing agency that provides a unique view on marketing for strategic and engaged leaders that want to market in the future and have efficient departments in the present. I continue to take on new projects outside of my comfort zones, lift them off the ground and create successful and market-ready entities that may prove to be groundbreaking. My ideas and legacy of strategies have penetrated the brands I worked for, leaving lasting and impactful footprints in teams and communities respectively.

Most of all, I strive (and often honestly even fail) to be mindful of executing in the present with a vision for the future. But I do not give up and keep smiling, crying, living! I create a contagious creative and mindful environment with every human interaction because it makes us collectively better, brighter and stronger! This includes career growth, work-life balance, and entrepreneurial insight. It includes accepting failures in my eyes and these of my peers. I am an open vulnerable book that relentlessly fights like a wild cat! With all of this, I decided to run a unique and accessible workshop for marketers who need to challenge their way of thinking, gain confidence, feel supported to achieve more wholesome results in their lives and release that wild cat or whatever their spiritual animal may be!

Sign up for a free live session webinar on August 17, 2022, at 12 EST to learn more and receive complimentary tools to begin your transformational journey.

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Have a leap of faith in yourself and my true dedication to you and scroll below to purchase directly. Our true worth is what we are willing to pay for hard work!

The Unlearn Marketing workshop will begin on September 1, 2022