27 Jan Strategy and Companies that Last
Where’s the strategy?
Society subtly teaches us to perceive large companies, CEOs, and decision-makers almost as supernatural people with endless experience and knowledge. More often than not, the reality is that strategy eludes the piling of other deliverables and gets overthrown for returns, short-term efficacy, and stakeholder satisfaction. We are all people on a mission but need to be mindful of our surroundings. Our material differences do not erase our similarities in challenges.
New people, new strategy
This modern business approach leaves never healing wounds in organizations’ cultural and functional fabrics. The well-known truth is that values and mission statements are often empty words on a website overlooked even by Google’s crawlers. Each strategy is as good as the new people on top.
The Horrors
The stories of people around us seem to perpetuate our observations. The horrors consist of acquisition and dispositions mishandlings, new directions every week, mixed messages, lack of accountability and more. At the same time, we see talented people pushed to the sidelines, leaving the mother ship in pursuit of appreciation elsewhere. Yet, there are rare examples of incredible humans following a steady path, and they manage to take their enterprises and teams to a level of excellence that others envy.
What is the secret of that? Do you ever wonder? Are you brave enough to get there too?
We want to ask you the same questions and challenge your thinking!
It takes a bigger person
It takes courage, less ego and a genuine desire to succeed to allow someone to examine your organization, people, and processes with a fresh pair of eyes and heart. It also takes guts to tell you something is off. However, only an even bigger person can sit through the findings and proposals and steadily follow them.
We are pivoting
Mirable will no longer support ineffective and regurgitated to death marketing practices because clients and industries expect this. We do not see value in spending thousands of dollars on vanity metrics. Further, our team does not wish to encourage clients to do it unless it makes perfect sense. Rumours have it for years now that conversion rates are dropping to record lows across multiple industries. Yet, only heard in whispers, the same wheel gets reinvented over and over again!
It is heartbreaking when good work gets erased by the following top hire. We honestly get upset for past clients as we follow their unconnected development or see good brands suddenly change around when their mojo previously worked. We do not wish this for you and are taking a stance for the future of business.
We are brave for you
Mirable bravely embarks on a journey to work with motivated and ambitious leaders, where communications and marketing support their overall organizational success.
We want to move forward by providing strategies, ideas and services unique for each client and support long term satisfaction for all parties involved, even if they are not a direct client of ours. Hence, we want your clients’ clients to feel the change!
Our team is positively obsessed with exploring organizations and their existing assets and unique value propositions. Recommendations will come only after feeling the pulse for your company and understanding your actual goals. There are no cheap, easy buttons!
Imagine you are in the car business but focused only on promoting your vehicles’ tires; many agencies will gladly take your money for Facebook ads. We want to dream bigger with you and sell helicopters via wine events! The goal is to find the shortest (not easiest) path to organizational balance and long term success.